Full-funnel marketing
Performance · Brand · Strategy
Ten years turning media budgets into measurable growth — across New Zealand, Australia, and Europe.
Event organiser, partnership marketing and startups in France — then digital marketing, full-funnel strategy across regulated industries and multi-brand portfolios in New Zealand and Australia. Seven-figure budgets, C-level accountability, analytics infrastructure that connects spend to commercial outcomes.
Now I focus on the whole function — strategy, team, channels, and the growth they're built to deliver.
Marketing decisions I make trace back to a business objective — not a channel trend. Budget allocation and KPIs are set to move the number that matters to the business.
From acquisition to retention, across channels and markets. I build the infrastructure from scratch, optimise it continuously, and report it in language finance actually understands.
I've hired and developed entry-level marketers. The best results come from high-trust environments where people have clear ownership and room to make decisions.
Dashboards built by connecting first-party data, media signals, and commercial outcomes into one view. The goal is always the same: make marketing legible to the people who fund it.
← Drag to explore
Photography taught me to look before I act — composition, light, and what belongs in the frame. Gardening taught me to trust the process. Both are good practice for marketing.
Exploring Marketing leadership roles with scale-ups and established brands across New Zealand and Australia.
Get in touch →Based in Auckland · Open to remote